Klamby is one of Indonesia’s most successful modest wear brands in Indonesia with a strong following from select private clients globally.
Founded by Nadine Gaus, Klamby derives from a Javanese word that means ‘clothes’. The usage of the local language desires to show our pride as an Indonesian brand and to portray the roots of where Klamby is growing.
The inspiration behind the brand which was established in 2012 was to create exclusive yet valuable modest wear with a heart full of passion, creativity, and innovation, aiming to bring our Indonesian roots globally.
Klamby’s success story began on an e-commerce platform in 2012, the brand quickly rose to fame in the country led by Esmond-trained Nadine Gaus. With the demand in sales and the need to engage face-to-face with their customers, Klamby made a productive decision and opened its first outlet 2021 at Plaza Indonesia (originally meant to open 2020) and has since expanded by opening its second-largest outlet at Supermall Karawaci, including various other outlets. The success speaks for itself as, Klamby is now project planning to expand and open in various cities in Indonesia so that it is affordable and available to everyone. In 2022, Klamby has officially reopened the largest modest fashion store in Indonesia in one of the luxury malls, South Jakarta, namely Pondok Indah Mall 3.
Global Vision
The brand has now set its sights on the Western market, choosing to focus on Paris and London because of their unique positions as a cross-section of world cultures. Europe has been an incubator of sorts for new designers and embraced diverse talent globally.
Vision
To inspire the world through Indonesian Heritage by wearing Klamby
Mission
To provide our customers with :
- desirable products
- with the highest quality
- in the best possible experience
- through constant improvement.
Product
High-quality and luxury design
Premium with a Reasonable price point
Holistic Views of modest fashion (not only limited to Moslem Wear
Signature Products are inspired by Indonesian culture and heritage
The brand is known for its sophisticated yet feminine silhouettes and having pieces that are also very friendly for a more western taste in fashion.
The impeccable design and quality of Klamby’s products are equivalent to international grade while still delivering local nuance.
Klamby combines various Indonesian motifs with modern designs. Using a variety of materials that seem light and flowy. The brand uses their expertise to mix and match motifs with beautiful embroidery and embellishment details, combining laser cut techniques and the Klamby monogram shape.
We have found that our audience age ranges from 18 years to 44 years, with a percentage of 95.1% women and 4.9% men.
For more information about Klamby, please visit
You can learn more about the brand on their Instagram @wearingklamby and their website, wearingklamby.com