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NEWGEN

SAUL NASH


Saul Nash, 29, is a British menswear designer, movement director and choreographer from North East London. His design practice exists to bridge the gap between Luxury Menswear and Sportswear; unique technical garments, designed and cut for the liberation of movement. Described by Sarah Mower of American Vogue as having a “sensitivity and intelligence that works right through to the structure of his design,” and having been hailed by Hypebeast as “the next superstar of sportswear” - Nash’s young brand is undergoing a meteoric rise.


In the past three years alone, Nash has been named an LVMH Prize semi-finalist, a NEWGEN recipient, a member of Highsnobiety’s
THE NEXT 20 list, and most recently Recieved both the International Woolmark Prize 2022 & Queen Elizabeth II award for British Design in the Same Week. 


Nash originally studied Performance Design and Practice at Central Saint Martins in 2015, going on to receive a scholarship to attend the eminent MA Menswear at the Royal College of Art & Graduated in 2018. In the same year Nash’s label was born. A deeply autobiographical practice, his approach marries the worlds of dance and fashion together - telling personal stories of the cultural and societal landscape he grew up within, and challenging limiting ideas around masculinity.


Nash showed for three seasons under Lulu Kennedy’s Fashion East, before releasing his first solo collection - part of a body of work entitled ‘TWIST’ - in February 2021, directed by Fx Goby. The collection presented audiences with a continuation of his design signature: a celebration of movement, fluidity and function. Using technical fabrications such as PrimaLoft, a sustainable lightweight insulation material that is permanently water-resistant and zippers throughout to create bespoke panelling and a sensation of air throughout the collection. The story of ‘TWIST’ is one of self-acceptance, told with a softness, elegance and innocence that resounded with many - and acted as a statement of sexual identity for the designer himself.


Nash collaborates frequently with director Fx Goby on fashion films such as ‘Flipside’ (SS21) a piece of work that shows Saul exploring the Seven Sisters cliffs, taking with him the group of friends who have performed in his previous shows. There, the figures appear like city dwellers uprooted from their environment, exploring an  unfamiliar terrain and finding liberation within it. 'Static Motion' (AW20) - captured slow motion dancers against a London cityscape - and more recently 'Shelter' a short which explores the idea of self-liberation through levitation. Nash’s seasonal happenings, whether virtual or physical, are performed by a group of dancers from his close-knit creative community.


Nash continues to manoeuvre between performance, dance and fashion. Whilst his brand is dedicated to creating garments for movement, Nash often showcases his clothing in self or co-choreographed performances which best demonstrate how they are intended to move. His choreographic work extends across other areas of fashion and music where Nash has worked on movement direction and videos for other brands and musicians (Justine Skye, ShyGirl, Neneh Cherry,Bianca Saunders, Lafawndah, Griff, British Vogue, Agr Knit,Justine Skye,H&M, Vogue Italia, IB Kamara, Raphael Paverotti, Adidas X Gucci.) 


The Saul Nash collections are carried at retailers including Selfridges, Browns Fashion, FLANNELS, FARFETCH, SSENSE, HTOWN, Printemps, and more.

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Videos

Saul Nash Ritual AW22 di...
Saul Nash AW21, TWIST

Saul Nash Ritual AW22 directed by FX Goby

Saul Nash AW21, TWIST

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Melat Matusala