<div><strong>Ocean Outdoor Announced as Official Supplier to London Fashion Week<br></strong><br></div><div>Premium Out of Home Media Provider, Ocean Outdoor are proud to announce their official role as Supplier for London Fashion Week, in a three-year agreement with the British Fashion Council.<br><br></div><div>Over the years, the BFC has used Digital out of home to support the fashion industry, luxury brands and talent. Earlier partnerships include the first ever Out of home live stream of LFW, in association with Maybelline. More recently, Ocean has led LFW events in partnership with the eco designers Vin + Omi, and the unveiling of Victoria Beckham’s live stream on Piccadilly Lights in 2018.&nbsp;<br><br></div><div>As an Official Supplier, Ocean will work to celebrate London’s position as a cultural and fashion destination, starting with the 40th anniversary of LFW by taking it beyond the capital.<br><br></div><div>Antonia Wigan, Commercial Director, BFC, said: <em>“</em>We are thrilled to welcome Ocean Outdoor as an Official Supplier of LFW. Ocean Outdoor champions innovation and is an incredible platform for amplifying designers and BFC partners on a global scale. This partnership will crucially allow us to extend the reach of LFW beyond London and provide our partners, and established and emerging UK designers with pioneering showcasing experiences.”<br><br></div><div>This year has brought significant investments in exciting new locations, including Landsec’s Below The Lights, launching this summer in Piccadilly Circus in London, and Printworks Skylights in Manchester. These cultural venues will provide brands with great spaces to host LFW events in the heart of fashion districts, both now and in the future.&nbsp;<br><br></div><div>Ocean head of brand partnerships Rachel Sutton said: “Premium Out of home is a natural partner to showcase both big occasions and fashion talent via immersive experiences, streaming, installations, projections and new creative formats.</div><div>“The reach of Ocean’s large format portfolio allows the BFC to take LFW to other cities, working with all LFW partners to create new opportunities around themes, such as young designers and sustainability – two things that are important to today’s fashion buyers.”<br><br></div><div>Luxury brands continue to be one of the biggest Out of home category spenders. Recently Tom Ford livestreamed their Milan fashion show on Piccadilly Lights in London, Times Square NYC and Los Angeles, as part of Ocean and Branded Cities’ transatlantic United Collection.<br><br></div><div>Cartier meanwhile is currently gracing the Marble Arch wrap, with Gucci’s international Ancora campaign recently featured on Piccadilly Lights and other large format Out of home.<br><br></div><div>As LFW nears, Ocean Outdoor is set to transform the city. Attendees and passersby will experience a vibrant display of key moments, the latest collections and exclusive content, all powered by Ocean’s cutting-edge technology.&nbsp;</div><div><br>Look out for dynamic digital displays across London and join us in celebrating the creativity and innovation of LFW.</div>

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