<div>Pandora is proud to be the Official Jewellery Partner of London Fashion Week, celebrating creativity and innovation in the UK’s capital city. Building on our successful collaborations at Australia and Copenhagen Fashion Week earlier this year, the partnership represents Pandora’s investment into the fashion industry and commitment to empowering the next generation of designers and creatives through inspiring collaborations and consumer activations.&nbsp;<br><br></div><div>&nbsp;To celebrate LFW and the launch of the new BE LOVE Heart Charm, Pandora will offer free engraving from 12th – 17th September in selected London stores. Customers can personalise their Pandora jewellery in-store, and the first 20 to purchase a BE LOVE Heart Charm will also receive a jewellery box.&nbsp;<br><br></div><div>Since starting as a small jewellery shop in Copenhagen, Denmark, over 40 years ago, Pandora has grown into the world’s largest jewellery brand. We believe that high-quality jewellery, strong business performance, and high ethical standards go hand in hand, crafting our pieces with respect for resources, the environment, and people. Committed to ambitious climate targets, we aim to become a low-carbon, circular, inclusive, and fair business.&nbsp; The Pandora Lab-Grown Diamonds collection reflects our sustainability goals, featuring unique pieces crafted from 100% recycled silver and gold, and diamonds that are lab-grown using 100% renewable energy. By choosing recycled metals, we reduce CO2 emissions by 58,000 tonnes annually, equivalent to the electricity use of 11,000 homes.&nbsp;<br><br></div><div>Additionally, Pandora will collaborate with London-based designer Priya Ahluwalia for spring/summer 2025. Since launching her label in 2018, Priya has become known for her commitment to responsible sourcing and recognisable designs inspired by her Indian-Nigerian heritage and London roots.&nbsp; Pandora’s iconic jewellery will complement Ahluwalia’s runway looks, merging both brand identities. Priya will also curate an edit of her 10 favourite Pandora designs, available for customers to shop online at uk.pandora.net.</div>

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